WIND asked Trebbble to re-imagine the online presence of F2G, in a strategic effort to increase customer loyalty and strengthen brand's market adoption.
Our brief was twofold: Create an energetic brand identity and design an enjoyable, responsive website that reflects this new brand philosophy.
Until then, F2G website was dated, failed to highlight brand’s ongoing product offerings and, most importantly, was not attractive to a constantly growing younger audience.
Responsive Web Design
The major challenge we faced was to effectively marry a vibrant and highly dynamic brand identity with a web interface that promotes simplicity and clarity.
To achieve this, initially we subtracted complexity in every step throughout customer’s web journey. Next, we properly adjusted information architecture (iA) and created an attractive interface thanks to the balanced usage of engaging imagery, creative typography, and patterns.
F2G Website Redesign