COSMOTE trusted Trebbble to build a location-based marketing platform with a goal to further enhance the efficiency of Deals For You, the largest loyalty scheme in Greece.
Trebbble planned and created a tailor-made mobile marketing platform for COSMOTE that took advantage of users' location and served mobile-optimised, interactive campaigns promoting offerings of the loyalty scheme’s affiliate network. Pizza Hut, Village Cinemas, KFC, GOODY’s Burger House, and everest were among the promoted affiliate brands.
This is the first large-scale location-based marketing activity based on geo-fencing in Greece, serving more than 1,5 million users.
Mobile Consultancy
UX/UI Design
Android & iOS Development
Cloud Services Development
The location-based platform comprised a cloud-based infrastructure, capable to serve more than 1,5 million users, and mobile SDKs, which were integrated into the official My COSMOTE Android and iOS apps.
Location accuracy, minimum impact on mobile devices’ battery, and solution scalability were the most challenging parts of the solution. Additionally, major effort was placed on designing aesthetically pleasing rich-media campaigns so as to best promote each brand's offering and entice mobile users to participate in the loyalty scheme.
COSMOTE Deals For You
COSMOTE
Jul 2016
