Products & Innovation
Products that power engagement, sales, and growth

Abelo
Viber & WhatsApp messaging platform that sells, not just sends
Abelo is a business messaging platform that allows brands to run marketing campaigns, transactional messages, and eCommerce automations on Viber, WhatsApp, and SMS from a single platform.
Abelo is an official Rakuten Viber Messaging Partner.
Abelo helps enterprises and startups reach customers on the channels they prefer, with high open rates and conversion rates. Abelo offers features like segmentation, personalization, and real-time performance tracking to help brands optimize messaging campaigns. Abelo is built to serve various industries, including retail & eCommerce, finance, logistics, insurance, and more.

OPAL
Customer Engagement Platform
OPAL is a customer engagement platform that helps brands build one-to-one relationships with their users across mobile and web — through behavioral analytics, advanced segmentation, and personalised multichannel messaging.
OPAL supports mobile and web push notifications, in-app messages, inbox, and email — all driven by real user behavior. It integrates with your CRM, gives growth teams actionable analytics in real time, and scales securely with multi-role access.

Ruby One
Enterprise-grade URL Shortener
Ruby One is an enterprise-grade URL shortener that enables brands to shorten, share, and track links quickly and easily.
Ruby One lets brands shorten, brand, and track links at scale — up to 100K URLs in a single batch — with smart redirects that send Android and iOS users straight to your app. Ruby One includes automated QR code generation, real-time analytics with meaningful visualizations, branded URLs with custom aliases, and multi-role collaboration. Built for teams that send millions of messages and need every link to work.