The telco mobile experience re-imagined
Info
Client
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NOVA
Project
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myQ Mobile App
Industry
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Telecom
Overview
A fresh mobile app for balance checks, bundle activations, top-ups, and personalised offers.
NOVA partnered with Trebbble to redesign the myQ mobile app and align it with the brand’s updated identity. The new app helps users effortlessly manage their prepaid accounts—checking balances, activating bundles, topping up, and accessing community-based services through a clean and intuitive interface.
To increase engagement and improve conversions on time-sensitive Q offers, Trebbble integrated OPAL, our mobile engagement platform. OPAL’s advanced segmentation and deep linking capabilities shorten the purchase journey, making personalised offers more relevant and easier to redeem. This led to higher in-app sales and a more dynamic, personalised user experience.
Our Role
App Strategy UX/UI Design iOS & Android App Development Custom Cloud Services Mobile App Marketing
Challenge
The main challenge was to position myQ not just as a mobile self-care app, but as a strategic digital channel that drives revenue and customer loyalty for NOVA. We needed to modernise the user experience while enabling personalised, conversion-focused interactions at scale.
The new myQ app relies heavily on OPAL-powered personalisation to deliver relevant offers and guide users through an optimised journey. Ensuring seamless integration, maintaining performance across iOS and Android, and balancing simplicity with business impact were all critical components of the project.
