Following our previous fruitful cooperation, WIND asked us to revamp the Q mobile app experience in order highlight the brand's new philosophy.
Apart from the interface refreshment, the app should delight mobile users and enable them to effortlessly check their balance, activate bundles, top-up their accounts and access a series of community-based services.
With a goal to increase in-app conversions regarding time-limited Q offers, we integrated OPAL, our customer engagement platform. Thanks to OPAL advanced segmentation and deep-linking capabilities, myQ purchase path is significantly minimised and more sales are generated for WIND.
Strategy
UX/UI Design
Android & iOS Development
Cloud Services Development
User Acquisition
Mobile Marketing
Apart from crafting a compelling app experience that highlights the new Q brand identity, we were challenged to set myQ app as a strategic business tool for WIND in order to further boost revenues and customer loyalty.
The myQ app strongly relies on personalisation elements that optimise customer journey and engage app users over time.
myQ
WIND
Feb 2019
