A fun and inspiring lottery experience. On mobile.
Info
Client
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Intralot
Project
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Mobile Lottery
Industry
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iGaming
Overview
A scalable mobile lottery platform that brings the retail lottery experience into a modern, engaging digital environment.
Intralot, a global gaming operator active in 42 regulated markets, partnered with Trebbble to design and build Mobile Lottery—a mobile-first platform that transforms traditional lottery gameplay into a digital experience built for engagement, flexibility, and scale. The objective was to modernise lottery participation, attract younger audiences, and increase playing frequency while maintaining regulatory compliance across markets.
Mobile Lottery was designed as a configurable platform, capable of supporting the full game catalogue of regulated lottery operators worldwide, such as Keno, Lotto, Powerball, Instant Wins, and more. It accommodates multiple lottery game types and mechanics, adapts to different operator branding requirements, and allows dynamic configuration of layouts, promotions, and content without compromising usability or performance.
Player engagement and retention are powered by OPAL, Trebbble’s customer engagement platform. Through OPAL, Mobile Lottery enables personalised communication, automated messaging, and timely notifications—helping operators increase playing frequency, re-engage inactive players, and maximise lifetime value without disrupting gameplay.
Trebbble supported the initial rollout of Mobile Lottery for OPAP, the National Lottery of Greece, and PCSO, the National Lottery of the Philippines. These early deployments validated the platform’s ability to operate reliably across different regulatory environments, game portfolios, and market requirements, establishing the foundation for global adoption.
Our Role
App Strategy UX/UI Design iOS & Android App Development Mobile App Marketing
Challenge
The main challenge was designing a mobile lottery platform flexible enough to support different operators, game mechanics, and regulatory requirements—while maintaining a consistent, enjoyable user experience. Each operator needed its own branding, game catalogue, and promotional strategy, all delivered through a single scalable architecture.
At the same time, the product had to modernise a traditionally static lottery experience by introducing engaging content, personalised communication, and seamless payments. Integrating player engagement, secure wallet management, and OPAL-powered personalisation—without disrupting gameplay—was critical to increasing retention and revenue across markets.
