A bold, vivid F2G experience
Info
Client
•
NOVA
Project
•
F2G Website Redesign
Industry
•
Telecom
Year
•
2021
Overview
A brand-led website redesign that repositioned NOVA F2G with a modern, energetic digital presence and a clearer value proposition.
NOVA (ex. WIND) telecom operator partnered with Trebbble to redesign the F2G website as part of a broader effort to strengthen brand adoption and increase customer loyalty. The goal was to introduce a bold, contemporary brand identity and translate it into a fast, engaging, and fully responsive web experience.
The previous F2G website felt dated, did not clearly communicate product offerings, and struggled to resonate with a younger, digital-first audience. Trebbble redesigned both the brand expression and the website experience to better reflect F2G’s new philosophy, while ensuring clarity, usability, and consistency across devices.
Our Role
Branding UX/UI Design Responsive Web Design
Challenge
The main challenge was balancing a vibrant, highly expressive brand identity with a website experience that remains simple, clear, and easy to navigate. The interface needed to feel energetic and distinctive without overwhelming users or obscuring key information.
To achieve this, we reduced unnecessary complexity across the user journey, restructured the information architecture, and designed a clean, intuitive layout. A carefully balanced use of bold imagery, custom typography, and graphic patterns helped bring the brand to life while preserving clarity and usability throughout the experience.
