The Positive App

Reciclata


Gamified community engagement

Trebbble partnered with Reciclata and designed a gamification-based mobile solution for Amita Motion, with a goal to improve its brand advocacy and strengthen community engagement.

Trebbble designed and engineered a gamification-based mobile solution which enabled users to discover and participate in unique missions, collect points and redeem them to get great gifts! Users could participate in missions simply by taking a photo from their mobile device. Leaderboards and social elements via cross-player interactions (activity likes and comments) greatly contributed to the solution success.

Moreover, Trebbble helped to achieve increased user engagement by timely informing mobile users on new missions and player interactions via OPAL, our mobile engagement platform.

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Our role


  • role mobile consultancy

    Mobile Consultancy

  • role ux

    UX/UI Design

  • role android & ios development

    Android & iOS Development

  • role cloud services

    Cloud Services Development

  • role mobile marketing

    Mobile Marketing

The challenge


The main challenge of the project was to balance a simple and modern mobile experience that would entice users to participate in missions. Taking into account that Amita Motion is a fresh, youth and dynamic brand, Trebbble should come up with an approach that should both enhance the brand values and further promote community engagement. From an engineering perspective, we had to ensure a smooth and animated representation of the huge number of photos taken by users.

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PROJECT

The Positive App

CLIENT

Reciclata

DATE

Oct 2016

More work