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rabt

rabt


Personalised Mobile Video Application

Trebbble collaborated with rabt, an innovative startup, which aims to disrupt the way smartphone and tablet users consume video on their mobile devices. rabt - pronounced "rabbit" - is a personalized mobile video app that offers the fastest and easiest way for users to discover and watch videos on their iPhone or iPad.

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OUR ROLE


User Experience (UX) Architecture / Mobile User Interface (UI) Design / Consulting on iOS Development / Consulting on Cloud Services

THE CHALLENGE


Trebbble was challenged to craft a modern brand identity for rabt and design an impactful mobile user experience. rabt should reflect a modern, yet elegant character and the key challenge was to find a balanced ratio between aesthetics, usability and performance to position the rabt brand among the high-class mobile applications globally in terms of UX and UI.

Since rabt is all about personallized video, Trebbble should ensure that the user would always be at the centre of the application and would experience an intuitive interface that excites her and drives her back to the app every single day.

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When looking for a firm that would help us bring our vision, our branding and our app functionality to the high level expected by the global and especially the US app user, we were introduced to Trebbble. A few months later, the result is an ongoing partnership with a team that is full of talent, commitment, focus and exceptional end result. I don't have any reservation to recommend Trebbble for their capability and mobile strategy understanding, and I am sure that they will excel into a true global player in the mobile arena.

YIANNIS BROUSTAS, CEO, rabt
  • PROJECT

    rabt

  • CLIENT

    rabt

  • DATE

    Sep 2013

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